Jason Permenter did some digging into my past and discovered some, well, connections that maybe I should have clarified before talking about Supercuts publicly. Jason threatened to release this photograph if I did not provide him with a Supercuts SuperCoupon, good for 15% off haircuts for life* at any participating franchise. If you know me, you know that I cannot stand for this kind of extortion. So I’m going public with this photograph myself. Yes, I have been on their payroll for 11 years. Yes, Paul Finkelstein (CEO of parent company Regis Corp) and I regularly go marlin fishing. Yes, my other car is a Supercuts Mobile ShearStation. I apologize to those I’ve disappointed with what they’ll surely term a viral “stunt.” I simply want you to know that, as a brand trying to cut through the clutter in today’s social media landscape, we did something we thought would generate some “buzz,” without perhaps thinking through the ethical implications. I am sorry.

Jason Permenter did some digging into my past and discovered some, well, connections that maybe I should have clarified before talking about Supercuts publicly.

Jason threatened to release this photograph if I did not provide him with a Supercuts SuperCoupon, good for 15% off haircuts for life* at any participating franchise. If you know me, you know that I cannot stand for this kind of extortion.

So I’m going public with this photograph myself. Yes, I have been on their payroll for 11 years. Yes, Paul Finkelstein (CEO of parent company Regis Corp) and I regularly go marlin fishing. Yes, my other car is a Supercuts Mobile ShearStation.

I apologize to those I’ve disappointed with what they’ll surely term a viral “stunt.” I simply want you to know that, as a brand trying to cut through the clutter in today’s social media landscape, we did something we thought would generate some “buzz,” without perhaps thinking through the ethical implications.

I am sorry.