"Slim Jim is a convenient, one-of-a-kind snack with the intense flavor and snap that consumers love. Slim Jim’s unique combination of spice and attitude is captured in its advertising, sponsorships, and promotions, including the AST Dew Tour. Slim Jim is the No. 1 brand of meat sticks and is available in a variety of flavors of meat sticks, beef jerky, beef steak, and beef and cheese."
— ConAgra Foods: Slim Jim Brand Profile
