“But the whole thing behind it was, if that’s what’s hot right now, use it to your advantage without making it a record about buying somebody a drink or loving the bartender. The fact of the matter is that these days 99 percent of the records on the radio and in the mainstream don’t have any kind of message or substance, so if you can disguise it as that and catch the young listener’s ear and then give them a message on top of that, then you are doing your job twofold, which is keeping your integrity but still making something commercially viable.”
—Producer Just Blaze explains his use of Auto-Tune on Saigon’s “You Gotta Believe It”
