"Anthimeria"
…the use of a word as if it were a member of a different word class (part of speech); typically, the use of a noun as if it were a verb.
The language blog Wishydig whips it out in a discussion of OUP’s word of the year, “unfriend”:
There has been lots of discussion about the verbing of friend for quite a while now. A lot of fear regarding anthimeria. Some people think these functional shifts are a sign of language anarchy. Except of course when Shakespeare does it. Then it’s a sign genius.
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